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7 years ago
Monday, February 26, 2007
Thursday, February 22, 2007
The Fine Line between Internet Marketing and Spam
Savvy business owners who take advantage of Internet marketing realize there is a fine line between marketing and spam and orchestrate their marketing campaigns to gain the maximum amount of exposure without running the risk of being viewed as spam. The definition of spam is open to interpretation but most people agree on the fact that spam is equivalent to junk mail you receive at your residence. In general spam is unsolicited emails which are part of an advertising campaign. The term spam can also apply to message board postings which are posted solely for advertising purposes. This article will examine the differences between effective Internet marketing and spam.
First we will consider the use of message boards for the purpose of Internet marketing. Message boards are essentially online meetings places for Internet users who share a particular interest to exchange idea, ask or answer questions or just socialize. These message boards allow users to register and post messages. Most message boards have asset of guidelines which the users must follow when making posts. These guidelines may vary widely with some being very strict about acceptable content and others not being nearly as strict. It is important to follow these guidelines because failure to do so may result in the moderators deleting your account and other members not paying much attention to your posts.
Message boards are ideal for Internet marketing because they can provide a business owner with access to a specialized target audience. If you are in the business for finding jobs for employees who wish to telecommute, you might join a message board dedicated to working from home to find members who may be interested in your products. Here you may learn a great deal about the concerns of your target audience. You can also take the opportunity to post links to your website when appropriate and in accordance with the message board guidelines. This is considered to be smart Internet marketing. However, if you opt to respond to each and every post with a link to your website even when it is not relevant and do not offer comments of value to other members, they are likely to view your posts as spam. This can be damaging because these members may opt to avoid your website even if they have a need for your services.
E-newsletters and email advertising are one area of Internet marketing which is most likely to be viewed as spam if not done properly. Most Internet users to not appreciate unsolicited emails especially when these emails do not pertain to a subject that interests them. This is often the case when business owners buy email lists and send their advertisements to everyone on the list. This is not effective because you are not likely to reach a large population of your target audience. Additionally, recipients of the email may block your email address so future communications are automatically sent to a spam folder. Some recipients may even report you to their Internet service provider who may investigate the claim that you are a spammer. A better way to approach the concept of email marketing is to only send e-newsletters and advertisements to past customers who have specifically asked to receive such emails and potential customers who have requested additional information.
First we will consider the use of message boards for the purpose of Internet marketing. Message boards are essentially online meetings places for Internet users who share a particular interest to exchange idea, ask or answer questions or just socialize. These message boards allow users to register and post messages. Most message boards have asset of guidelines which the users must follow when making posts. These guidelines may vary widely with some being very strict about acceptable content and others not being nearly as strict. It is important to follow these guidelines because failure to do so may result in the moderators deleting your account and other members not paying much attention to your posts.
Message boards are ideal for Internet marketing because they can provide a business owner with access to a specialized target audience. If you are in the business for finding jobs for employees who wish to telecommute, you might join a message board dedicated to working from home to find members who may be interested in your products. Here you may learn a great deal about the concerns of your target audience. You can also take the opportunity to post links to your website when appropriate and in accordance with the message board guidelines. This is considered to be smart Internet marketing. However, if you opt to respond to each and every post with a link to your website even when it is not relevant and do not offer comments of value to other members, they are likely to view your posts as spam. This can be damaging because these members may opt to avoid your website even if they have a need for your services.
E-newsletters and email advertising are one area of Internet marketing which is most likely to be viewed as spam if not done properly. Most Internet users to not appreciate unsolicited emails especially when these emails do not pertain to a subject that interests them. This is often the case when business owners buy email lists and send their advertisements to everyone on the list. This is not effective because you are not likely to reach a large population of your target audience. Additionally, recipients of the email may block your email address so future communications are automatically sent to a spam folder. Some recipients may even report you to their Internet service provider who may investigate the claim that you are a spammer. A better way to approach the concept of email marketing is to only send e-newsletters and advertisements to past customers who have specifically asked to receive such emails and potential customers who have requested additional information.
Friday, February 16, 2007
How To Use Website To Market Your Business
There are many diverse ways to publicize your trade on the Internet. introduction poster ads, orchestrating an correspondence soaking campaign and delicately mentioning your trade on trade related forums and memo boards are just a few of the accepted options for Internet soaking. An extra Internet soaking policy involves creating and promotion a website to promote your trade. You can use your website in a number of ways. Some of these ways take in if more in
sequence about your trade and the foodstuffs or military you tender letting latent patrons know how to get to you and even selling your foodstuffs and military via the website. This article will draw attention to the reward of by earnings of a website to soak your trade and will sketch some of the ways the website can be useful.
One great gain to by earnings of a website to soak your trade on the Internet is that you can place imagery and photos of the foodstuffs or military your trade tenders. This is vital as many patrons use the Internet when studying foodstuffs and military. Having an online presence gives your trade and gain over the competition as patrons are much more likely to pick your foodstuffs or military over the foodstuffs and military tendered by your competitors who do not publicize online. An additional gain to soaking your trade on a website is you can use the website to not only soak but also sell your foodstuffs directly. Again this can give you an edge over the direct competition. Consumers who use the Internet to study foodstuffs and military are over and over again very anxious to make their pay furs and they would be more inclined to pick a vendor or overhaul sources who tender the occasion to pay for foodstuffs or military online over a vendor or overhaul source who only allows for pay for in a stock up or via phone.
Still an extra gain to by earnings of a website to soak your trade is the skill to get to a large, planet wide viewers The Internet basically knows no limitations and promotion on a website earnings the trade landlord can get to competitors about the planet as an alternative of organism imperfect to their general location. Promotion via extra intermediate such as box broadcasting and the produce media is somewhat imperfect and may only get to latent patrons in relatively small geographic district an additional gain to by earnings of a website to soak your trade is the Internet is available 24 hours a day about the planet. This basically tenders you a stock upfront which is open 24 hours a day. At the same time as your competitors may be imperfect to their normal trade hours, your website will facilitate you to get to your patrons at any hour of the day. This is in particular vital for get toeing latent patrons in extra time zones and for get to patrons in your own area who are only too busy to shop for foodstuffs or military like the ones you tender during normal trade hours. Many latent patrons work long hours and are thankful for the skill to study and shop online subsequent to hours.
One final gain to by earnings of a website to soak your trade is you can actually produce a profit from your website in extra ways than through sales to patrons. You can also use your website to produce income by selling promotion space to extra trade landlords who are soaking their own foodstuffs and military on the Internet. However, care should be taken when promotion on your website. First of all you should not sell promotion space to direct competitors. This is vital as this may cause you to lose latent trade if latent patrons opt to pay for product or military from commpetitors who publicize on your website. An ideal publicize is one who tenders foodstuffs and military which do not directly compete with your own foodstuffs or military but would be of interest to your latent patrons. You should also take care not to place too many publicizements on your website. This is vital as too many publicizements may detract from your trade and may cause you to lose latent patrons.
sequence about your trade and the foodstuffs or military you tender letting latent patrons know how to get to you and even selling your foodstuffs and military via the website. This article will draw attention to the reward of by earnings of a website to soak your trade and will sketch some of the ways the website can be useful.
One great gain to by earnings of a website to soak your trade on the Internet is that you can place imagery and photos of the foodstuffs or military your trade tenders. This is vital as many patrons use the Internet when studying foodstuffs and military. Having an online presence gives your trade and gain over the competition as patrons are much more likely to pick your foodstuffs or military over the foodstuffs and military tendered by your competitors who do not publicize online. An additional gain to soaking your trade on a website is you can use the website to not only soak but also sell your foodstuffs directly. Again this can give you an edge over the direct competition. Consumers who use the Internet to study foodstuffs and military are over and over again very anxious to make their pay furs and they would be more inclined to pick a vendor or overhaul sources who tender the occasion to pay for foodstuffs or military online over a vendor or overhaul source who only allows for pay for in a stock up or via phone.
Still an extra gain to by earnings of a website to soak your trade is the skill to get to a large, planet wide viewers The Internet basically knows no limitations and promotion on a website earnings the trade landlord can get to competitors about the planet as an alternative of organism imperfect to their general location. Promotion via extra intermediate such as box broadcasting and the produce media is somewhat imperfect and may only get to latent patrons in relatively small geographic district an additional gain to by earnings of a website to soak your trade is the Internet is available 24 hours a day about the planet. This basically tenders you a stock upfront which is open 24 hours a day. At the same time as your competitors may be imperfect to their normal trade hours, your website will facilitate you to get to your patrons at any hour of the day. This is in particular vital for get toeing latent patrons in extra time zones and for get to patrons in your own area who are only too busy to shop for foodstuffs or military like the ones you tender during normal trade hours. Many latent patrons work long hours and are thankful for the skill to study and shop online subsequent to hours.
One final gain to by earnings of a website to soak your trade is you can actually produce a profit from your website in extra ways than through sales to patrons. You can also use your website to produce income by selling promotion space to extra trade landlords who are soaking their own foodstuffs and military on the Internet. However, care should be taken when promotion on your website. First of all you should not sell promotion space to direct competitors. This is vital as this may cause you to lose latent trade if latent patrons opt to pay for product or military from commpetitors who publicize on your website. An ideal publicize is one who tenders foodstuffs and military which do not directly compete with your own foodstuffs or military but would be of interest to your latent patrons. You should also take care not to place too many publicizements on your website. This is vital as too many publicizements may detract from your trade and may cause you to lose latent patrons.
Monday, February 12, 2007
A Popular Social Networking Website
Do you surf the internet, listen to the radio, or watch television? If you do, there is a good chance that you have heard of MySpace before. MySpace is on online social networking website that has literally taken the world by storm. This is because, in what seemed like no time at all, MySpace has grown to become one of the most popular online websites, in the entire world.
The first step in joining this popular online social network is to register for an account. This can be done in a matter of minutes. Although you can view a number of different MySpace pages without registering, it is advised that you do. Registration will allow you to not only create your own MySpace page, but enjoy many of the other features that can be found on the site. What you may like most about MySpace is that it is completely free to use.
Once you join MySpace, you can create your own profile page. Although this is optional, it is the best way to communicate with others and make new friends. To make the experience easier, MySpace has a fairly large collection of profile templates. These templates not only have an impact on the background of your profile page, but the text fonts as well. In addition to using the pre-designed templates, you can also create your own, especially if you have basic knowledge of HTML.
Many MySpace users have sections that allow them to describe themselves and their likes and dislikes. In addition to these preset sections, you can also add your own. A large number of users have posted clips from their favorite movies, television shows, or music videos. You can also add you own pictures and your own videos, if you choose to do so. Although MySpace does have some rules, which can be found in their terms of use agreement, you basically have unlimited freedom, when it comes to creating your own MySpace page.
After you have created your own MySpace page, you can easily search for others. You can search for others with a wide variety of different keyword phrases. If you are looking for someone who lives near you, you can search for your town. If you are looking for someone who shares your love of animals, you can search for pet lovers. Once you have found the MySpace page of someone who you would like to become friends with, you can invite them to join your network. In addition to inviting others to join your network, there is a good chance that you will be invited to join others.
Although MySpace has been in the media because of its popularity, attention has been given to the popular social networking website, attention it probably didn’t wish that it had received. With MySpace, as well a large number of other networking sites, internet safety has become a big issue, especially with children. If you are the parent of a child, you may wish to monitor their MySpace activity or ensure that their profile is set to a private listing. MySpace has a number of safety features is place, but to make use of these features you must know that they exist.
In addition to being a traditional social networking website, one that lets you meet and speak to other members, MySpace is well known for its additional features. These features commonly include music videos, horoscopes, chat rooms, careers, and instant messaging. If you are interested in using these features, as well as the many others that can be found on MySpace, you are encouraged to register for your free membership today. You can do this by visiting www.myspace.com.
The first step in joining this popular online social network is to register for an account. This can be done in a matter of minutes. Although you can view a number of different MySpace pages without registering, it is advised that you do. Registration will allow you to not only create your own MySpace page, but enjoy many of the other features that can be found on the site. What you may like most about MySpace is that it is completely free to use.
Once you join MySpace, you can create your own profile page. Although this is optional, it is the best way to communicate with others and make new friends. To make the experience easier, MySpace has a fairly large collection of profile templates. These templates not only have an impact on the background of your profile page, but the text fonts as well. In addition to using the pre-designed templates, you can also create your own, especially if you have basic knowledge of HTML.
Many MySpace users have sections that allow them to describe themselves and their likes and dislikes. In addition to these preset sections, you can also add your own. A large number of users have posted clips from their favorite movies, television shows, or music videos. You can also add you own pictures and your own videos, if you choose to do so. Although MySpace does have some rules, which can be found in their terms of use agreement, you basically have unlimited freedom, when it comes to creating your own MySpace page.
After you have created your own MySpace page, you can easily search for others. You can search for others with a wide variety of different keyword phrases. If you are looking for someone who lives near you, you can search for your town. If you are looking for someone who shares your love of animals, you can search for pet lovers. Once you have found the MySpace page of someone who you would like to become friends with, you can invite them to join your network. In addition to inviting others to join your network, there is a good chance that you will be invited to join others.
Although MySpace has been in the media because of its popularity, attention has been given to the popular social networking website, attention it probably didn’t wish that it had received. With MySpace, as well a large number of other networking sites, internet safety has become a big issue, especially with children. If you are the parent of a child, you may wish to monitor their MySpace activity or ensure that their profile is set to a private listing. MySpace has a number of safety features is place, but to make use of these features you must know that they exist.
In addition to being a traditional social networking website, one that lets you meet and speak to other members, MySpace is well known for its additional features. These features commonly include music videos, horoscopes, chat rooms, careers, and instant messaging. If you are interested in using these features, as well as the many others that can be found on MySpace, you are encouraged to register for your free membership today. You can do this by visiting www.myspace.com.
Monday, February 05, 2007
Tracking the Results of Internet Marketing
As with any marketing campaign you may run to assist your business, it is important to track the results of your Internet marketing campaign. This should be done on a continual basis so you can ensure the strategies you are utilizing are working. It can also help you to determine when a strategy is not working so you do not continue to invest time and money on a strategy which is not beneficial to your business. This article will discuss some of the options for tracking the results of your Internet marketing campaign.
Business owners who use banner ads have a simple way to track whether or not their banner ads are effective. This is possible because they can place code in the banner ad which will supply them with feedback each time a user clicks on the banner ad. This information is transmitted to the business owner so he can evaluate which of his banner ads are generating the most interest. If the business owner is currently using two different styles of banner ads on comparable websites he can use this information to determine which design is most effective. This is important because if one style is significantly more effective than the other it might be worthwhile to convert all of the banner ads to this style or to make changes which will make the two different styles more similar.
If the business owner is using the same banner ad on a number of different websites, the feedback can help him determine which websites are generating the most traffic for him. If he determines some websites are not generating a great deal of traffic it makes sense to discontinue the banner ads on these websites as they are not cost effective.
Business owners who utilize affiliate marketing during their Internet marketing campaign may also be interested in tracking the results of their affiliates. This is necessary because affiliates are often paid according to the results they generate but it is also useful for determining which affiliates are most successful. This information can be useful if different ads are running on different affiliate websites because it can be an indication of which websites are most effective. Tracking the results of affiliate marketing is similar to tracking the results of banner ads. You can place code in the ads which appear on the affiliate’s website to provide you with feedback each time a user clicks on the ad.
Another way to evaluate the results of an Internet marketing campaign is to simply closely monitor your own website traffic and sales. This is especially important when it is done in consideration with the type of marketing you are currently running. For example if you launch a new banner ad campaign with ads appearing on numerous high profile websites concurrently, you may notice an almost immediate increase in website traffic and sales. This information most likely indicates the banner ads are successful.
However, the problem with using this type of evaluation is it does not pinpoint successes or failures. If you launch your banner ad on five different websites at once you may notice an immediate increase in traffic and sales but will not be aware which websites are the most effective. For example, your advertisement may be running on five different websites but only one of these websites may be attracting attention for your business. Similarly if you are running several different styles of ads, some styles may attract more attention than others but you will not be able to differentiate simply by evaluating your website traffic and sales. The other four may only be generating minimal interest in your products or services. If you wish to use this method for evaluating the feedback on your Internet marketing efforts, it is worthwhile to only make one change at a time so you can more accurately determine what is working and what is not. Alternatively you can ask customers to fill out a survey stating where they saw your advertisement so you can solicit feedback on your marketing efforts.
Business owners who use banner ads have a simple way to track whether or not their banner ads are effective. This is possible because they can place code in the banner ad which will supply them with feedback each time a user clicks on the banner ad. This information is transmitted to the business owner so he can evaluate which of his banner ads are generating the most interest. If the business owner is currently using two different styles of banner ads on comparable websites he can use this information to determine which design is most effective. This is important because if one style is significantly more effective than the other it might be worthwhile to convert all of the banner ads to this style or to make changes which will make the two different styles more similar.
If the business owner is using the same banner ad on a number of different websites, the feedback can help him determine which websites are generating the most traffic for him. If he determines some websites are not generating a great deal of traffic it makes sense to discontinue the banner ads on these websites as they are not cost effective.
Business owners who utilize affiliate marketing during their Internet marketing campaign may also be interested in tracking the results of their affiliates. This is necessary because affiliates are often paid according to the results they generate but it is also useful for determining which affiliates are most successful. This information can be useful if different ads are running on different affiliate websites because it can be an indication of which websites are most effective. Tracking the results of affiliate marketing is similar to tracking the results of banner ads. You can place code in the ads which appear on the affiliate’s website to provide you with feedback each time a user clicks on the ad.
Another way to evaluate the results of an Internet marketing campaign is to simply closely monitor your own website traffic and sales. This is especially important when it is done in consideration with the type of marketing you are currently running. For example if you launch a new banner ad campaign with ads appearing on numerous high profile websites concurrently, you may notice an almost immediate increase in website traffic and sales. This information most likely indicates the banner ads are successful.
However, the problem with using this type of evaluation is it does not pinpoint successes or failures. If you launch your banner ad on five different websites at once you may notice an immediate increase in traffic and sales but will not be aware which websites are the most effective. For example, your advertisement may be running on five different websites but only one of these websites may be attracting attention for your business. Similarly if you are running several different styles of ads, some styles may attract more attention than others but you will not be able to differentiate simply by evaluating your website traffic and sales. The other four may only be generating minimal interest in your products or services. If you wish to use this method for evaluating the feedback on your Internet marketing efforts, it is worthwhile to only make one change at a time so you can more accurately determine what is working and what is not. Alternatively you can ask customers to fill out a survey stating where they saw your advertisement so you can solicit feedback on your marketing efforts.
Saturday, February 03, 2007
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