Affiliate Marketing And Revenue Sharing

Affiliate marketing refers to an incentive scheme set-up by online merchants to generate sales and grow their business. Basically, those who sign up as an ‘affiliate’ with the merchant receive revenue share, sales commission, or a fixed rate depending on the parameters that the merchant has set up. The most common schemes are the Cost-Per-Action (CPA) and Cost-per-sale (CPS) schemes – meaning that an affiliate is remunerated from a referral to the merchant only if the customer/internet user buys or subscribes to the merchant’s website.

Some incentive schemes work on a Cost-Per-Click basis (CPC) which means that the affiliate earns when an advert is just clicked upon (or the user is redirected in some way from the affiliate’s website or email to the merchant.) This is also closely linked in with the Cost-per-mil (CPM) method, where the affiliate is paid for just displaying the adverts on their site. Although these two methods only account for 1% of affiliate marketing, due to many fraudsters taking advantage of it and therefore becoming too risky for the merchant. The more common CPA/CPS schemes mentioned above bare no risk at all to the merchant.

Affiliate marketing owes its roots to the revenue sharing idea that has been around long before the internet. However, affiliate marketing itself was birthed in late 1994, when companies like CDNOW and Amazon.com saw this low-cost opportunity to grow their online business. The success of those companies proves in many ways the success of the affiliate marketing system.

Affiliate marketing can sometimes be confused with Google’s AdSense scheme, which is not entirely the same. Google’s AdSense works with contextual advertising, and is not considered true Affiliate Marketing.

Internet Marketing: The Best Way To Get People On Your List

Internet Marketing Services: The different forms of promotions you can choose.

What you know about the internet today, might change tomorrow and again next month. In order to stay at pace with the evolving internet marketing strategies, it is essential that you keep adopting these changes and incorporate them in your daily interaction in the web.
When it comes to working online, most of us are quite pessimists about adopting newer ways of promoting our products through the latest internet marketing services being introduced. Many have a point to argue on this, according to them when the old methods are doing well for them and giving them the necessary returns, what is the need for experimenting with a new strategy.

This approach though, is not too healthy, one must be open to changes and should readily adapt newer ways in which they can search for ways of earning money. As a matter of fact the right approach to internet marketing services state that whenever there is a new launch in your company, you should discuss its advertising and promotional strategy so that you are able to capture a broader market than usual for your latest product.

Apart from the regularly used promotional streams, it is also beneficial to use some out of the box ideas to promote your product. This will attract a huge untapped section of clients who might be willing to buy your services or products. Press Releases are one such internet marketing strategy which not too many people make use of. Rather it is quite beneficial to adopt this promotional service as it is cost effective and only requires a little time to write them.

Classified ads are also a part of internet marketing services that can be used as a good advertising and promotional tool. It is always good to spread your arms wide across the open space and enclose as many opportunities that come your way. Considering the speed in which the internet technology is changing these days, it might be that the promotional tool which you have been using for years gets obsolete and unusable. To avoid such issues and thereby decline in your business it is important that you adopt newer ways of promoting and advertising your products in the internet marketing business.



About the Author- Meenakshi Wali is an expert in Internet marketing solutions , presently working with Rupiz Media LTD., one of the leading internet marketing company, offering online marketing services, SEO services, affiliate marketing , email marketing and search engine marketing over the globe.